Sports

Giants Fans Couldn't Stop Texting at AT&T Park During the World Series

While nearly 43,000 San Francisco Giants and Detroit Tigers fans at AT&T Park kept their eye on the field, most were sending and receiving multiple texts during the game.

 

If you were lucky enough to score a ticket to Games 1 or 2 of the World Series between the SF Giants and Detroit Tigers, you most likely wanted to share your joy with your friends and family.

Many—many— fans took their eyes off the game long enough to send texts and upload data across the AT&T network. With nearly 43,000 fans in attendance at each game, each fan averaged eight sent-and-received texts, according to George Ross of SCN Strategies, which is helping AT&T provide some interesting data points about how and when fans communicated inside AT&T Park: 

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1. A text speaks 1,000 words: AT&T mobile users sent and received more than 350,000 texts across the AT&T network during the first two games of the World Series between 4 and 9 p.m. at AT&T Park.

2. Panda Power:  The single biggest hour for data uploading at the ballpark (16.2 GB) came during Game 1, directly after World Series MVP Pablo Sandoval hit his first home run.  

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3. Fans still love the long ball: More than 15 percent more data was uploaded and nearly 20,000 more texts were shared on the AT&T network inside the park during Game 1 than Game 2 of the 2012 World Series.  

4. "Hush up, the games about to start!": For both of the first two games, the most calls made on AT&T's Network occurred during the hour before the game's first pitch, from 4 to 5 p.m.

Fastest fingers: The peak hourly data upload and peak hourly total data occurred in the first hour of both Games 1 and 2. Data uploaded as well as total data volumes decreased during each hour the game went on.


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