Business & Tech

Jeremy Lin Files for 'Linsanity' Trademark

As the subject of 'Linsanity,' the former Paly High grad would likely prevail over three others who submitted trademark applications, including a Pinewood teacher.

May the rights to "Linsanity" go to the NBA player actually named Lin.

Bloomberg News reports that the law firm of Arent Fox LLP filed an application for the "Linsanity" trademark on Feb. 13, representing Jeremy Lin's interest. Lin set off an international frenzy by his improbable, off-the-bench performance that has revitalized the New York Knicks and has been the subject of "Linsanity" and a scores of puns in headlines, tweets and articles.

Three others have filed applications. One from the San Gabriel Valley, Calif., one from Duluth, Ga., and one from Andrew Slayton of Los Altos, a former Palo Alto High head basketball coach and physical education teacher at Pinewood School in Los Altos Hills. Industry lawyers say that the 23-year-old Lin has the obvious advantage. 

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