Written by Bea Karnes
Bleacher Report became a go-to site for millions of men on a daily basis, each user getting a fix on his favorite sports teams.
Bustle launched this summer after Goldberg, 30, determined that no one was doing an amazing job of attracting 20-something women.
Bustle, headquartered in New York, covers everything from hard news to style tips.
Goldberg, who grew up in Los Altos and graduated from Menlo School in Atherton, announced his new project in a blog post on PandoDaily. He was criticized so savagely for the tone of the announcement that he wrote an apology.
While off to a bumpy start, Goldberg can point to the success of his last venture. Bleacher Report was purchased by TBS for a reported $200 million.
A story in the New Yorker describes Bustle’s early days.